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Press dossier · Verbano
The project created by Gianluca Maru brings together narrative fiction, digital culture, AI, editorial content and reflections on human behavior.
In the Verbano area, Spark is taking shape as an Italian narrative universe that looks at artificial intelligence not merely as a technological subject, but as a cultural question: what happens to human beings when infrastructures, information and decisions begin to change form?
The project is connected to the work of Genjiko S.r.l., founded by Gianluca Maru, and belongs to a wider ecosystem that includes digital publishing, audio content, books, guides, sensory products and multimedia productions.
Spark is rooted in an Italian context, but it speaks to global imaginaries: California for cinema, series and transmedia storytelling; Texas for infrastructure, energy and technological frontier; Louisiana for atmosphere, memory and narrative mystery.
This geography is not a promotional device. It is a reading map: three different ways of telling the relationship between AI, human beings and the physical systems that make digital culture possible.
A project born in Verbano that brings together digital entrepreneurship, independent publishing and technological imagination.
Not just tools and automation, but a narrative about memory, infrastructure and human consequences.
A universe that can also be read through a serial, documentary or transmedia lens.
“Spark was born from the idea that the digital future does not truly live in the cloud, but in physical places, infrastructures, energy, memory and human choices. To tell the story of AI also means telling where it lives.”
